Romeo Santos Dr. Pepper Concert
Dr Pepper has a heritage of elevating unique stories and people – such as Romeo Santos, Latin superstar and Grammy-nominated Bachata singer – who break the mold and dare to make the world their own. To continue its celebration of curiosity and individuality, especially among the Hispanic community, Dr Pepper is hosted a private concert in Miami Beach featuring Santos as part of its “Dare to Discover” campaign. This concierto was a huge celebration that kicked off the brand’s presence at this year’s Premios Juventud and also dared fans to discover the unique flavors of Dr Pepper – and in life!
“It’s an honor to join forces with Dr Pepper in the lead up to Premios Juventud as we celebrate the accomplishments of the Hispanic community – everything from music to entertainment to education,” said Santos. “To that end, I’m especially proud to work with a brand that recognizes the talents of rising Hispanic high school students as they embark in achieving their life-long dreams.”
Romeo put on an amazing show for all those in attendance at LIV nightclub in Miami Beach…serenading us all to his bachatero hits. My friend and host of Ultra Fiesta, Luis Jairala, actually got to perform with Romeo on stage, anyone else feeling celosa?
Apart from putting on a fun fiesta, this month, Dr Pepper has chosen two outstanding students to receive $75,000 in scholarships as part of the “Dare to Discover” campaign, which encourages Hispanic students to follow their dreams and reach for their goals. The annual scholarship program targets high school seniors of Hispanic heritage who are pursuing a higher education, ultimately selecting recipients based on academic achievement, financial need and an essay submission.
“We recognize the financial challenges certain students may face as they strive to obtain higher education,” said Bernardo Meza, Director of Hispanic Marketing at Dr Pepper Snapple Group. “To lessen this burden, we are proud to award these scholarships to deserving Hispanic students as they make their bold dreams a reality and become even stronger leaders in our communities.”
Such a cool program, verdad? To find out more about Dr Pepper and the “Dare to Discover” campaign, please visit www. DrPepper.com.