Thalia Signs Deal for New Brand at Macy’s
Macy’s announced it has signed a multi-year agreement for an exclusive new women’s fashion brand inspired by la mexicana pop star, Thalía. The new brand is called Thalía Sodi and is expected to launch exclusively in 300 Macy’s stores nationwide and on macys.com in spring 2015 with dresses, tops, pants, shoes and jewelry.
Thalía Sodi products will be designed and produced by Macy’s highly regarded Private Brands organization based on Thalía’s viewpoint and lifestyle. She will provide robust marketing support, including serving as the brand’s model, spokeswoman and advocate.
“I am very excited and honored to partner with Macy’s, an iconic American brand that believes in our community, to launch a collection that will be fabulous, fun and flirty – truly representative of who I am as a Latina. This new fashion venture of apparel and accessories has been a longtime passion of mine and I can’t wait for my fans and women from all over the world to wear my collection,” said Thalía.
Things seem to be going really well for Thalia, who also celebrated another accomplishment the same day as the announcement, receiving a star on the Hollywood Walk of Fame in Los Angeles. She also penned her first children’s book, Chupie, and has been on a promotional tour across the US and Mexico to promote her libro.