Allstate Foundation Purple Purse: End Domestic Violence
Disclaimer: This is a compensated campaign in collaboration with Latina Bloggers Connect and The Allstate Foundation, but all our opinions are our own.
October is Domestic Violence Awareness Month and that’s why Las Gringas are supporting the Purple Purse Campaign, the Allstate Foundation that has pledged to donate up to $350,000 to the YWCA for programs designed at assisting survivors of domestic violence and other women in need. The Purple Purse is the foundation’s symbol for domestic violence which represents a woman’s way to escape the cycle of abuse by gaining financial independence. Que cool, verdad?
As you probably know, domestic violence is an issue that impacts millions…but you probably didn’t realized that is affects 1 in 4 women in their lifetime (that’s more than breast, ovarian, and lung cancer combined). Purple Purse helps people carry on conversations and pass information about domestic violence and financial abuse by placing the power directly into people’s hands with a purple purse. A majority of Americans agree that domestic violence is tough to talk about. More than one-third of Americans have never discussed the issue with family or friends and Purple Purse provides a conversation starter.Lacking financial knowledge and resources is the number one indicator of whether a domestic violence victim will stay, leave or return to an abusive relationship.
So this is where the campaign comes in! For every purple purse “passed” from one mujer to another through the end of October, The Allstate Foundation will donate $5 to YWCA. They will give up to $350,000 for programs aimed to help domestic violence survivors and stop the cycle of abuse.
So, please help! We need you to “Pass the Purse” by clicking on www.purplepurse.com and entering the virtual purse code 0003 and your zip code into the map. Once you do that, a $5 donation will be triggered from Allstate Foundation to the YWCA for programs that support victims of domestic violence and build financial empowerment.