Paulina Rubio Joins Demi Lovato as Judge on The X Factor
One of the most surprising entertainment announcements I’ve heard in a while: Paulina Rubio will be a new judge on The X Factor USA alongside Kelly Rowland (also new), Simon Cowell, and Demi Lovato next season. While I’m incredibly excited that Pau has the opportunity for a cross-over, I just don’t exactly understand why Cowell and the production team would have singled her out as a choice for the US-based show.
Did they see the success that The Voice is having with Shakira and are trying to find their own chica dorada to add to the mix? Shaki has 10xs the name recognition in the US compared to Pau. Plus, they already have one Latina on the judging panel…so are they just trying to expand their audience those in the US who actually know who she is?
“It’s taken more than a decade but I’m delighted to finally be on a panel with three girls (I think!). Paulina and Kelly both have great taste and massive experience in the music industry and together with Demi, this is going to be a fun panel. It just feels like the time to do something different.” – Simon Cowell
While yes, Pau is an international Latin pop star who has sold over 20 million records worldwide from her 10 albums and gathering two Grammy nominations….does the Anglo audience actually know who she is? My answer, is no. She does, however, have tons of experience with music talent competitions having coached on both La Voz Mexico and La Voz Kids. I also look forward to seeing her English skills put to the test…given that all her current gigs are conducted in Spanish.
“I love ‘The X Factor’! I can’t wait to find the next big music star here in America. I’m so thrilled to be part of the show as a judge. Simon, be careful what you wish for, let’s see if you are ready to handle me, empieza la fiesta, amigo!” – Paulina Rubio
Looks like she is going to bring some español with her on the panel…which should be fun! We won’t have to wait long to hear the first reviews of Pau’s judging skills as auditions for The X Factor’s next season will open on June 15!
But, tell me…do you think she is the right choice of The X Factor? Do you think she is recognizable celebrity in the US?