Jennifer Lopez and Pitbull Debut Another Summertime Party Song.
You know when people say “If it isn’t broken, don’t fix it“? Well, clearly, this is the approach Pitbull and Jennifer Lopez take when collaborating with each other. In 2011, they gave us “On The Floor,” and then quickly followed it up with “Dance Again” in 2012. Now they’ve released another pop-dance-club-ready explosion titled “Live It Up,” and it is definitely more of the same. To say these three songs are similar, is a little bit of an understatement, but if I’m honest, its not really a complaint. These songs are fun, and perfect for a sunny summer afternoon. So, just go with it.
Not only are the songs similar, but the videos are too. The new video for “Live It Up” claims all the usual suspects as the vids that came before it. JLo’s booty evvvvvvverywhere? Check. Pitbull in is his gloriously tailored pants doing his, um, usual dance thing and slinging raps that just barely make sense? Check. Lots of attractive extras in ornate costumes? Check. Product placement. Uhhhhh, yes. What more could you possibly want?
One thing I really appreciate about the “Live It Up” video? The text convo between Pit and JLo that gets flashed at the beginning. Um, yeah, I’m getting a lot of enjoyment considering what texting between these two superstars must be like. Hey guysssss, if you want to text me too, that’s totally cool!
This song is ridiculous and lacks any real substance fulfilling the very basic “pop” requirements, but it is catchy as hell. You better believe too, when it comes on the radio (or I play for the one millioneth time on my iPod) the volume will be way up, and I will be jammin.