Mexican Actor, Diego Boneta Honored with Rising Star CincemaCon Award.
Diego Boneta is already well known in Latin America (he guested on Rebelde…maybe you’ve heard of it…), but this budding 22-year old, Mexican actor/singer is just getting his feet wet in the US. He has already appeared on Pretty Little Liars (managing to show off his cooking and dancing skills simultaneously) and 90210 (as a teen heartthrob, no less!), and will be making his film debut starring in the upcoming musical Rock of Ages (alonside the likes of Tom Cruise, Alec Baldwin, Catherine Zeta-Jones and Paul Giamatti, releasing June 15th). These roles and his obvious talent have already earned him notoriety this year with the Rising Star Award at the 2012 CinemaCon.
CinemaCon is a conference held by the National Association of Theater Owners, and is meeting for the second year in a row in (where else) Las Vegas. This is the time when those involved in the very specific industry of theater ownership involving anything from distribution to marketing to concessions (a huge part of theater revenue, hello) convene to see what’s up.
Apparently, they also have time to take note of who is actually on the screens in their theaters. I don’t know, I guess that might be a little important. Maybe. Regardless, its great to see this young, yes, “rising star”, getting attention from someone in the industry. These gringas are definitely gonna taking a closer look!